G-SHOCK

An engineer, an accident, and a vision

Back in the day, watchmakers were in constant competition for the slimmest or most lightweight watch in the market. At that time, most people considered watches to be fragile instruments, including Casio’s then head of watch design, Kikuo Ibe.

One day, on his way to work, Kikuo Ibe accidentally dropped his precious watch that was given to him by his father. He watched it break into pieces and suddenly had a vision to build a watch that wouldn’t break –even when dropped. That day marked the beginning of the G-SHOCK story.

Never, never, never give up

The road to success turned out to be unimaginably difficult. Apart from protecting the exterior of the watch, Ibe and a team of three members, also had to figure out a way to protect the engine, or electronics of the timepiece, which would often break due to the drop. He could not find a way to absorb the shock and feared that the project would be a failure.

Coca-Cola, Habitat for Humanity Philippines

“If there is one lesson learnt from Typhoon Yolanda - is that no act is too small. Rebuilding rests in the hands of every one of us, not merely a few. This is what our campaign RebuildPH is all about, and we hope that through this campaign by Coca-Cola, Habitat for Humanity Philippines and the Philippines Red Cross, the Filipino people and the global community will continue to be inspired to volunteer and donate. 

We have a long way to go and a lot still needs to be done,” says Guillermo Aponte, General Manager of Coca-Cola Philippines.

Joining Cecile Alcantara, President of Coca-Cola Foundation Philippines, Guillermo Aponte, President and General Manager of Coca-Cola Philippines, Richard Gordon, Chairman of the Philippine Red Cross, Gwendolyn Pang, Secretary-General of the Philippine Red Cross, Charlie Ayco, CEO of Habitat for Humanity, and Fernando Zobel de Ayala, Board Member of Coca-Cola FEMSA Philippines are Coca-Cola Ambassadors, Enchong Dee, Julia Montes, Kathryn Bernardo, and Joseph Marco

adidas Originals ZX

Sharing the newest collection of the adidas Originals ZX family.

Following the success of court classics of the 1970s that struck a chord with both athletes and style-conscious casuals, a new breed of athlete was emerging. With running quickly entering the global stage, a new formula was needed to bring optimum performance to a brand new game, heralding in a brand new age of athletic footwear. In 1986, the adidas ZX Series was born.

From the humble beginnings of the ZX 500 model, the ZX Series championed road-tested technologies and forward- thinking creativity, and over the next three decades would create iconic silhouettes such as the ZX 700 and the ZX 8000. Committed athletes quickly adopted the Series’ forward-thinking technologies into their daily regimes, while head-turning subcultures soon fell for the family’s trademark bold colour ways and space age aesthetic.

Read more about adidas Originals ZX family

Whether breaking a personal best or making a statement on the streets, the ZX Series stays true to its task and true to the Originals story of pioneer athletics with a progressive aesthetic. Thirty years down the line, the story is still being written. 

ZX 100

Dripping with the original ZX DNA of the 1980s, the ZX 100 was a crisp, calculated runner that stepped softly and spoke clearly with a blend of classic casual style and a newly emerging aesthetic that would soon form the foundation of 90s running trainers.

Nikon Philippines

Nikon D4S is the ultimate full-frame D-SLR designed to deliver outstanding image and video quality with exceptional focusing accuracy.

As Nikon's new flagship model, the D4S offers advances over its predecessor, with revisions to a number of features and functions, including autofocusing performance, image quality, workflow and operation, and movie recording, adopted after listening carefully to the needs of professional photographers who sometimes find themselves working under demanding conditions.

The D4S brings together Nikon's advanced camera development technologies and underlines its legacy as a leader in imaging. This expertise means that this camera expands the possibilities for professional photographers who demand the best performance and image quality in challenging environments.

Raed more about Nikon's new flagship model, the D4S