SM Aura Premier vs BCDA

The Fort was cool when Market Market opened. It was cooler when Bonifacio High Street was fully developed. But when SM Aura Premiere opened it was like a complete place to go at The Fort area.

SM Aura mall had its inaugural blessing on May 16, 2013, a day before the grand opening. 

Numerous celebrities, government officials including Senator Alan Peter Cayetano, Taguig City Mayor Lani Cayetano, company officials, and VIP guests graced the blessing, including SM Prime's Henry Sy and Hans Sy.

Hollywood celebrity Sarah Jessica Parker also graced the blessing. She also cut the ribbon for The SM Store, as well as being the newest endorser for their "Love to Shop" campaign.

Being one of the newest mall in The Fort, SM Aura is a favorite place to go for many of us. 

Market Market, BGC is very nice but Aura offers much greater experience. 

On the issue happened, BCDA slamming SM Prime Holdings , it was clear now that SM didn’t violated the law.

Prime won the project bid by Taguig legally.

The property is not only intended for a mall (SM Aura), but it will be a state-of-the-art civic center. BCDA cannot put restrictions on what Taguig / SM can do with the property.

It’s not only a mall but a venue for the arts and culture.

SMX has been an ideal place for seminars and conferences, the shape of the building looks interesting and it is not just an ordinary shopping mall.

Though it has SM Department store, supermarket and cinemas it is still an elegant place to hang out. 

Aside from  Director’s cinemas, IMAX  and department store, there are many things to do inside because there is church, convention center, park, and function halls.

It’s a commuter friendly place. Just one ride away from Ayala.

It is owned by SM Prime Holdings, the country's largest mall developer.

Being the 13th SM Supermall in Metro Manila and 47th SM Prime mall in the Philippines, the shopping center is situated near Market! Market mall.

The SM Aura name is derived from the two elements gold (which has the chemical symbol Auand radium. For many people the word aura is fit for this new mall in Taguig.

SM Prime defines luxury and elegance that emanates from within the distinctive atmosphere.

The dispute over the new SM Aura in Taguig City between the Bases Conversion and Development Authority (BCDA) and Taguig-SM is becoming clearer.